Marketing and Sales
Federal Ministry of Science, Research and Economy, GISA number: 29844555
Marketing and Data-science
Digitalization and transformation, new technologies, digital knowledge management, IT-GRC, change management
Corporate financing strategy and financial planning
Financial goals, key figures and forms of financing, corporate financing strategy and financial planning, knowledge of important financing instruments, austrian economic development and its legal framework
Google Ads and Google Analytics
Google Inc. I Certification ID: VAU DWK RRM
The optimal combination of leader and team
Leadership versus management, the central role of communication for successful leadership, promotion and challenge as personal strategies
The virtual consulting dissolves the traditional understanding of consulting, where a team of senior and junior consultants is on site to provide knowledge and capacity. Today, customers can „pick a senior consultant to deliver his or her individual, specialized expertise over the phone or via the Internet. This can include anything from online seminars to phone or email consultations, or even a conference call with an independent advisor. Using new technologies for collaboration tools such as video conferencing, desktop sharing, and instant messaging, I offer my customers added value in virtual consulting service that is flexible, independent of location and time, easy to use, and sometimes available 24/7, yet personal.
“Ensuring the stability of small and medium-sized enterprises in a constantly dynamic environment.“
The basic strategic orientation of the market and the customer often falls victim to the operational pursuit of sales and earnings for many companies. Clarity in goal setting, strategy, development of measures for brands, marketing and sales, digital networking as well as the development of new skills and abilities are necessary in order to be internationally successful on the market.
Whether strategic consulting and conception or operational support in the implementation of the strategy, the concept or the measures (content-creation, web design, SEO, SEM, e-commerce and campaigns etc.) — wherever you need specific help, regardless of time-zone and place, ask me, I support you wherever necessary.
Research and analysis
Understand your customers and boost customer satisfaction and retention. Identify your target customers. Get to know your competition. Find out what people think about your company and products.
Go to Market Strategy
Launch new products and services, re-launch your company or brand, or move a current product into a new market. Implement an infrastructure for information and communication for your stakeholder.
Marketing and communications
Build up your digital brand and communication. Convince your customers with exceptional web design, targeted SEO measures and concise content. Aquire new customers via social media channels, search engine marketing, e-mail marketing, information and communication technology. Strengthen customer loyalty and customer relationships.
Marketing and Data science
Make successful business decisions and actions with analysis and reports of Google Analytics, Data-Studio, Optimize, Surveys, Tag Manager, social media and email marketing monitoring tools.
I am an experienced, passionate digital marketing strategist with more than 14 years of experience and specific industry know-how in IT / software development, craft and trade production. Strategic thinker with a strong background in research and analytics, with a very keen ability to translate data into actionable insights to inform creative, brand positioning, customer segmentation and marketing measures. Enthusiastic technophile immersed in the latest tech innovations and emerging media and their marketing applications. Strong team leadership ability, exceptional communication and presentation skills. Extensive know-how across the whole range of marketing disciplines and sales process to ensure marketing budgets meet optimal Return on Investment.
Strong in the team – together meet the goals.
“As a mediator between seemingly separate worlds, I create new, creative cross-connections through my open, critical, interdisciplinary and customer-centric approach and thus innovative solutions for digital transformation, brand management, customer management, marketing and sales — always with the goal: identifying opportunities and ways and potentials. “
CEO Strategieberatung — Gertraud Dedek
As an implementation-oriented business consultant for digital marketing, information and communication technology, I support companies locally, nationally and internationally through an integrated set of coordinated initiatives and concrete implementation measures to make brands, products, services and sales even more successful. My clients include unique companies with the courage to change, the willingness to learn and a high degree of „communicative competence“ in the following sectors: IT/software development, management consulting, trade, commerce, production and craft.
Specialist author digitization, IoT, AI, marketing and communication, financing and controlling
Austria / remote: national brand, communication and networking
Strategy, Austrian brand, communication, lobbying, networking, content strategy and creation, SEO, web design, GDBR, social media
Austria / remote: national brand, communication and cooperation
Strategy, national brand, communication, lobbying, localizing, content strategy / creation, SEO, web design, networking
Styria / remote: local brand and digital marketing
Strategy, local brand, communication, content strategy, content creation, SEO, web design, GDBR, online marketing
Germany / freelance Specialist author digitization, AI, banking inovations, entrepreneurship
Germany / freelance Creation and visualization of content